Prepress 101: CMYK vs. RGB
January 20, 2016

The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.

When the prepress department receives art for a job, one of the most common oversights we see in any given file is the use of RGB (Red/Green/Blue) color space, when print technology is based on CMYK (Cyan/Magenta/Yellow/BlacK). So what’s the difference? Obviously in the example image here, the RGB version is more vivid, colorful and all-around better looking. So what’s the problem? Can’t that press use RGB?



Well, it’s not really that simple. RGB and CMYK are opposites of each other — additive and subtractive color spaces. In plain English, that simply means that in RGB, if you add all colors in the spectrum together, you get white. This is how the human eye perceives color, and is how computer monitors and TV screens present color. RGB, essentially, is based on light.


CMYK, on the other hand, is necessarily based on ink. As all of the colors are added together, the result is black. If you’ve ever mixed colors in a home painting kit, you may have been disappointed after accidentally producing black paint when you tried to mix too many tones. This is the same concept. While RGB adds more light to create brighter colors, CMYK absorbs (subtracts) light, creating darker tones. The difference between the two color spaces is most apparent in blue and green tones, as shown in the traffic light image.

The issue comes into play because Adobe Photoshop, the most widely used program for graphic design, selects the RGB color space by default when creating a new file. It’s an understandable choice — most design work is created for media that’s viewed on a screen (light-based color) and RGB has a wider range of colors. Most designers don’t give it a second thought, but these are major matters to a printer who then has to attempt to match the vivid colors with a more limited color spectrum. Depending on the image, a great deal of manual adjustment may be needed to return the color to something even resembling the original RGB image… and even that may not be possible. The problem is that even if the printer is able to color-correct the image back into a pleasing range, it can take an inordinate amount of time — which means a greater cost for both customer and printer.


The safest solution is to simply design in CMYK from the beginning. If this is not possible, convert the source images to CMYK before sending to the printer so you can see how much of a difference the conversion will make.



But even this can lead to false results at times. To truly see how a file will really look when printed, it must be previewed with overprinting, an option in Adobe Illustrator that’s available only in CMYK mode.

To preview overprinting, select the “Window” pulldown in Illustrator, and then “Separations Preview” (highlighted). In the window that appears, check the “Overprint Preview” box. This allows colors to be toggled on and off, previewing how each individual print plate will appear. This gives a more accurate impression of how colors will appear when mixed together (especially useful if spot colors are present).

Soon we’ll look at other uses for the Overprint Preview and how it can help detect a range of print issues before they happen.

More Posts

By American Carton Company January 29, 2021
“A big thank you and virtual hug to American Carton Company for donating shields to our staff! The girls were giddy about having the extra protection and how much it allowed them to breathe!! Again thank you for the support it is greatly appreciated!” – Just for Kids Dental (4/10/2020)
By American Carton Company September 16, 2020
ACC is proud to announce our partnership with SKU‘s DFW track! SKU was founded in 2011 by lawyer Shari Wynne Ressler and serial entrepreneur Clayton Christopher, founder of Sweet Leaf Tea and Deep Eddy Vodka, with the mission of accelerating CPGs. It has been a catalyst in establishing Austin as a CPG powerhouse. SKU is the nation’s first CPG accelerator, with such alumni as Siete Family Foods, EPIC Provisions and Seaweed Bath Co. Since it was founded, more than 60 companies have completed the SKU track – A 2016 Forbes magazine column called SKU one of the nation’s top three accelerators. In fall ’19, SKU partnered with BeyondBrands to launch BeyondSKU in New York. In August ’20, SKU partnered with FINNOVATION Lab, General Mills‘ 301 INC and The Stable to launch ImpactSKU – an accelerator for purpose-driven CPGs – in the Twin Cities. SKU DFW, an accelerator for later-stage CPG startups, launched September, 2020 and American Carton Company is thrilled to be a preferred provider in packaging for SKU DFW. Affiliate of SKU? Call us today to talk about our special package for SKU mentors and cohorts. 817.473.2992
By Jana Harris February 4, 2020
On a brisk Saturday morning in January, employees from ACC and HPC joined together at the Mansfield Run with Heart 2020 event. With American Carton Company as an annual sponsor, both ACC and HPC encourage health awareness and exercise. Proceeds from the race will go toward helping support cardiology services at the Methodist Mansfield Medical Center, where the event is held, as well as sustaining our Heart of the Community Program, which helps improve the cardiovascular health of the communities we serve through heart disease education, prevention and encouraging a heart-healthy lifestyle. A portion will also go to the Tarrant County American Heart Association. Join us next year for a great run! Choose from a chip-timed half marathon and 5k run, or one mile fun run/walk. Click here to learn more.
Share by: